While Internet venom is nothing new, the ferocity among the gaming crowd is hard to ignore. Gamers grumble while the general market audiences applaudĪ scan of gamers’ comments on social media reveals questions about whether anyone producing the ad “has the slightest clue about gaming,” proclamations like “nothing screams more out of touch than this” and new allegiances to Pepsi. At the same time, it appears to have been met with positive reviews from the general population, according to data from the social monitoring company Talkwalker. However, the execution of the ad has been the subject of a flurry of negative comments on social media while leaving a number of eSports analysts scratching their heads. The debut spot features top eSports stars, a partnership with Twitch and a massive prize giveaway. To kick off its global ‘Real Magic’ campaign, Coke made a big bet on luring gamers and Gen Z to the brand. Here’s what experts are saying and what marketers can learn from Coke’s polarizing play for gamers.Ĭoca-Cola’s epic “One Coke away from each other” ad is receiving plenty of attention, but not in the way the cola giant was likely hoping for. But while general market research shows a favorable response to the Coke ad, some within the gaming community are calling the spot ‘inauthentic’, ‘tone deaf’ or worse. ‘Real Magic’, and its debut ad, were meant to attract Gen Z and gamers to the world’s leading soft drink. With great fanfare, Coca-Cola unveiled its brand new global platform two weeks ago.